NixonM - Portfolio

Welcome to my content portfolio.

I’m Nixon Milner, a Bachelor of Commerce (Marketing Insights) graduate with a passion for social media, content creation and brand storytelling.

Over the past several years, I’ve created a range of short-form videos for McDonald’s, covering product launches, promotional campaigns, operational training and customer engagement initiatives. These projects have allowed me to develop practical experience in content planning, filming, editing and audience-focused communication.

The examples below highlight my ability to create content that is informative, engaging and aligned with brand objectives.

Ask Ask Tell.mov

This video is explaining the Ask Ask Tell procedure while following the Yeah Glo trend at the time.

Big Mac.mov

This video released the week of McHappy Day shows how to make the iconic Maccas burger; the Big Mac. This video was liked by the McDonald's Australia brand account.

Big Arch.mov

This video shows the new at the time Big Arch burger and the delicious ingredients in the burger.

Don't Leave the Fries Hanging.mov

This is my most popular video with about 1 million views on TikTok explaining an important procedure for McDonald's world famous french fries.

Step Up QSC.mov

This video shows some of the McDonald's service procedures which was entered into an internal competition.

Burgers are the Bridge.mov

This video shows crew and customers how good their McDonald's order can look in an engaging matter.

Minecraft Meal.mov

This was a quick video explaining the difference between the Minecraft promotional Happy Meal and adult meal.

Squid Game Meal.mov

This video promotes the Squid Game meal and the fun surprise element inside.

Burgers are Athletic.mov

For this video, I came up with this catchphrase which is still used in my restaurant today to remind crew of an important procedure. It also uses elements from Squid Game which the new season was recently released at the time.

Crunchie Frappe.mov

This video shows what is in the promotional Crunchie Frappe and invites customers to try.

Bacon BBQ Cheese Toastie.mov

This older video shows the delicious components of the toastie.